In an era where digital sophistication mirrors the intricacy of luxury craftsmanship, cybercriminals are evolving their tactics—targeting even the most prestigious brands and their clientele. Recently, renowned Swiss watchmaker Audemars Piguet issued a formal notice to its community, warning of an increase in spoofing attacks where threat actors impersonate trusted brands to deceive customers.

This alert serves as both a wake-up call and a commitment from Audemars Piguet: your security and privacy matter as much as the excellence embedded in each timepiece.

What’s Happening?

Cybercriminals are exploiting the trust clients place in established brands like Audemars Piguet by sending fraudulent communications—emails, texts, even WhatsApp messages—that appear legitimate at first glance. These spoofed messages often:

• Request urgent actions like wire transfers or confidential information
• Impersonate real company personnel or departments
• Use branding, email domains, and language that mimic authentic communications

These social engineering attacks are designed to bypass technical defenses by manipulating human trust.

How Spoofing Works

Spoofing involves manipulating the sender’s identity so that a message appears to come from a trusted source. In some cases, attackers even spoof email domains, such as @audemarspiguet.com, to add credibility. This type of deception enables attackers to:

• Harvest sensitive client information
• Redirect payments to fraudulent bank accounts
• Gain unauthorized access to private systems or accounts

Audemars Piguet’s Recommendations for Staying Safe

To help clients defend against these threats, Audemars Piguet recommends the following security best practices:

1. Verify Every Communication

If you receive an unexpected message that claims to be from Audemars Piguet—especially one involving financial or sensitive information—pause and verify. Contact your known AP representative or reach out via the official contact details on their website before taking any action.

2. Watch for Red Flags

Be skeptical of:

• Urgent requests for money or sensitive data
• Communications with poor grammar or formatting errors
• Unusual or too-good-to-be-true offers
• Requests to click on links or download attachments

Audemars Piguet confirms that they will never ask for confidential information or payment details via email or phone.

3. Contact AP Directly

When in doubt, use only the official phone number or email address published on the Audemars Piguet website to verify communications. Their Client Care Team is available to assist and verify legitimacy.

📧 info.americas@audemarspiguet.com
📞 +1 646 375 0807

Why This Matters

For luxury brands and their clients, the stakes are high. Cybercriminals target high-net-worth individuals not just for their wealth, but for their trust in elite institutions. By maintaining vigilance, clients can protect their investments, identities, and reputations.

Audemars Piguet’s proactive stance demonstrates a clear understanding of today’s digital threat landscape. They’re not just protecting their brand—they’re protecting a global community of discerning collectors and enthusiasts.

Sentry Global Intelligence Final Thoughts: Trust, But Verify

In the interconnected luxury ecosystem, security is no longer a back-office function—it’s a pillar of brand integrity. By raising awareness, Audemars Piguet is taking an essential step toward cybersecurity resilience.

Clients are encouraged to remain vigilant, verify before responding, and report any suspicious activity immediately. Your awareness is the first and best defense.

To help you stay ahead of today’s cyber threats, here are practical cybersecurity tips you can implement right now:

🔐 1. Set Up Verified Contact Methods

Only communicate with Audemars Piguet through their official contact channels. Save these in your phone and email address book under a trusted label such as “AP Official” to avoid being tricked by spoofed contacts.

📧 Email: info.americas@audemarspiguet.com
📞 Phone (USA): +1 646 375 0807

🔗 Website: www.audemarspiguet.com – Always refer here for the most up-to-date contact details and to confirm authenticity.

By storing verified information and ignoring unsolicited requests from unknown sources, you make it significantly harder for attackers to deceive you.

📧 2. Enable Email Authentication Alerts

If you use services like Gmail or Outlook, enable advanced features such as:

• “Show original” to inspect email headers
• “External sender” alerts
• Phishing reporting tools

These can help you detect spoofed emails quickly.

🔒 3. Use a Password Manager

Don’t reuse passwords across accounts—especially email, banking, and luxury services. Use a reputable password manager to generate and store strong, unique passwords for every platform you use.

🧠 4. Train Your Eye: Hover Before You Click

Before clicking links in emails or text messages, hover over them (on desktop) or press and hold (on mobile) to reveal the full URL. Look for subtle changes like:

• “audemarsplguet.com” (note the swapped letters)
• “.info” or “.shop” domains instead of “.com”

These are signs of spoofing attempts.

🧑‍💻 5. Use Two-Factor Authentication (2FA)

Enable 2FA on all financial, email, and shopping accounts. This adds an extra layer of protection, even if your password is compromised. Use an authenticator app instead of SMS when possible.

🧊 6. Take a “Cooling-Off” Pause

Scammers rely on urgency to cloud your judgment. If a message pressures you to act fast—stop, breathe, and verify. Most real emergencies aren’t handled via email or text.

📲 7. Keep Devices Updated

Always update your phone, laptop, and apps. Security patches are your frontline defense against malware and known exploits used in targeted attacks.

🕵️‍♂️ 8. Monitor Your Digital Footprint

Be mindful of what personal information you share on social media or public platforms. Scammers often harvest this data to create convincing phishing messages tailored just for you.

Remember:

Luxury isn’t just what you wear—it’s also how you protect yourself and your digital lifestyle. Stay informed. Stay cautious. And remember: timeless craftsmanship deserves timeless protection.

Let me know if you’d like this turned into a downloadable awareness sheet or a quick-reference guide for your clients or audience.

Stay informed. Stay cautious. And remember: timeless craftsmanship deserves timeless protection.